It takes more than a great idea to succeed in the market. Many creative people have turned to Kickstarter or Indiegogo and had great success, but not all. Look at this case study about a creative backpack design to discover the missing link in turning a Kickstarter failure into great success.
Kickstarter has a strong fan following. Possibly its biggest project so far, a smart watch brought in $10 Mio and was stopped early by Migicovsky to contain the sheer magnitude of his new enterprise. The 2012 product marketing campaign has delivered well, albeit with a production delay (Jan 2013). One year later the business and the future of the product is well established (Jan 2014). Apple will enter the market much later (2015) and may be the only serious challenger to date. Here is a preview of Apples new Smart Watch. The pepple smart watch has just entered major traditional distribution channels (Oct 2014).
Kickstarter $10 Mio Watch
Kickstarter Liabilities Search
Kickstarter Cancellations (Commercial Failures)
Kickstarted on Mashable
Kickstarted Fund Raising Campaign
KS Pepple Smart Watch
Forbes Interview with Smart Watch Inventor Migicovsky
GOOGLE SEARCH FOR KICKSTARTER + LIABILITIES
Kickstarter is a crowd funding platform that is also a very viable marketing test platform for new product ideas. The following blog posts will be launched soon.
(1) In the post Kickstarter Analytics we will review the Platform, its support base and complimentary initiatives as well as competitive alternatives.
(2) Insider views on an average test project.
(3) Projects reviews and discussions
(4) Success and failures - what to be aware of
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